In my radio interview with Kevin on Monday (www.blogtalkradio.com/nikkileigh) we talked about promotion and he mentioned a neat viral marketing idea that he uses and I wanted to share it with you.
This is one of many devious promotion tricks I use to spread the word about Conor.
If you go to Conor’s home page – www.conorandthecrossworlds.com – you’ll see a banner at the top. It says:
If you click these links in the website, you’ll see the Battle Ranks, just as they are listed in the books. There are four warrior levels on either side:
Circle of Evil:
Destroyers
Shadow Warriors
Slayers
Keepers
Council of Seven:
Creators
Champions
Seekers
Guardians
Readers can e-mail me and ask to become part of the Council of Seven or the Circle of Evil. I send them certificates I make myself, and I start them at the bottom level. If they want to rise in the ranks, this is what I tell them. Get one friend to e-mail me and I’ll raise you to the third level. Get five friends to e-mail me and you go to the second level. Get ten friends to contact me and you go to the top, either a Destroyer or a Creator, and I make a cool anagram out of their name and put it on the certificate.
It’s a cool way to keep readers engaged, and get the friends involved as well.
Kevin Gerard
The Conor and the Crossworlds Series
http://www.conorandthecrossworlds.com
Her name is Terry L White and she is doing daily reports about what is happening with Promo 101 VBT.
