Archive for the ‘author promotion’ Category

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Google Alerts just notified me about this review — it was a nice surprise on a Sunday afternoon :) This mentions that the book is out in ebook format — it is also in print and the second book in the series is also in ebook and print editions. For much more information –

Only a small part of a writer’s career, no matter what genre they focus on, is the act of writing – most of the writer’s schedule is filled with record keeping, office work and marketing. The first year after a book is published is often referred to as the “honeymoon period” because this is when the authors direct contacts have been exhausted. Typically, sales drop off and the author becomes disenchanted with the thought of facing more promotion activities for a seemingly “dead” book. Sadly there are only a few in the industry that seem to understand that a marketing plan should last the life of the contract for that book, sometimes longer.

Nikki Leigh has graciously put together a series entitled Book Promo 101 and the first book of this series has just been released. This first installment is an overview of the basic process and tools that are involved in book promotion activities. The author will go into each of these tools in more detail in the upcoming books in this series. This is a great way to have a brief understanding of what each of these tools are, why they are employed and some great tips on how to avoid using them ineffectively.

In total there are 16 chapters along with Appendices that offer extensive lists for review sites and best selling book sites. Book Promo 101 was released in March 2008 by Write Words Inc – an imprint of Cambridge books.

The author, Nikki Leigh, has been involved in marketing businesses, books and web design for over 15 years. She has 4 novels and 4 non-fiction business books that are available for readers to investigate through their favorite bookseller. She also runs several bogs, offers virtual book tour services to her clients and facilitates classes in character development.

ISBN#: 978-1594314985 & ISBN#: 978-1594314698

Rating: 5-out-of-5 stars

The author, Nikki Leigh, has been involved in marketing businesses, books and web design for over 15 years. She has 4 novels and 4 non-fiction business books that are available for readers to investigate through their favorite bookseller. She also runs several bogs, offers virtual book tour services to her clients and facilitates classes in character development.

ISBN#: 1-59431-497-7 (e-book)

Rating: 5-out-of-5 stars

A post by Phil Harris – author, publisher, owner of All Things That Matter Press. Phil asked several of us about our formula to promote books — see what we shared with him.

I asked four book marketing gurus, all of which have catapulted books to the #1 spot on, to write formula that summarizes their secrets. The experts are Kathleen Gage, Nikki Leigh, Penney Sansevieri, and Carolyn Howard-Johnson.

I specifically asked the experts not to write any detailed explanations. The reason for this is that any explanation would be a book length response. In fact all the experts have written extensively on the subject in books, newsletter, blogs and articles.  I was really looking for a simple, bottom line equation that would summarize their basic approach to book marketing success—something that could even be put on a vision board, taped to the computer and stuck on the fridge.

The notion that if an author publishes their book readers will flock to buy it is a myth.  All marketing experts agree that the real work only just begins before the ink is dry and, actually, should begin well in advance of publication.  According to Bowker, U.S. book production alone is around 300,000 titles/ year or close to 6,000/week, (Worldwide the number is around 1 million titles). For some 90% of all titles, the average number of books sold each year, by title, is less than 100.  Clearly, if an author wants to have any kind of sales at all, something more is required than just having the title on Amazon.

Assuming you have a well written book and that there is truly an audience, or niche, for your title, how do you rise from the murky depths of that 90% well?  When you look at the following formulas, I think you will see that simple is best. By simple I do not mean little work, I mean that the way to book sale success is not complex, but it does require vision, determination and constant work. Here is what KATHLEEN GAGE has for her formula:

Desire + vision = success

Opt in list + online marketing = book sales

Bonus offers + opt in box = Subscribers and buyers

Passion + excellence = success

As both a writer and promoter of the conscious use of the Law of Attraction, Kathleen’s use of words like desire, vision and passion are near and dear to my heart. If an author is not passionate about their work, either fiction or non-fiction, chances are they will just end up with a book that sits in the dusty “no sales rank” category on Amazon. What does she mean by ‘opt in list’ and ‘bonus offers?’ My suggestion is to look at the contact information and ask her!

Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services.

P.O. Box 551, Pleasant Hill, OR 97455 (1.541.654.0426),

NIKKI LEIGH’s approach is a bit different. She says, “Authors and Any Other Business People — Yes, authors are business people. They created a product and offer it for sale – that’s a business.  There are many authors who, and rightfully so, see themselves as artists and not businesspeople.  To some, the mechanics of selling a book is to be left to the business agent.  Okay, that may be fine if you are a proven NYTimes bestselling author, but I do not think that the vast majority of authors travel in those circles.  So, if you want more than just seeing your book in print, an author must become a businessperson if they want sales.  Nikki says, “I like to focus on the online opportunities for authors and businesses, so a formula I recommend includes:

Start by offering a high quality product

+ effective and consistent blogging

+ utilizing the internet to build your brand and credibility

+ consistent and targeted social media and Web 2.0 interaction

+ reaching out to the right target market

= Getting your quality product or service in front of the people who need and want what you are selling

I love the product side of the equation because it hits at the heart of the matter and is something that we at All Things That Matter Press stress: get your book in front of those who need or want what you are selling. I am constantly amazed at how many authors do not even begin to put together a web site or blog until after their book is published.  Most marketers tell authors that if you can start pushing even a year ahead of publication that is not too soon. In fact, it takes at least a year for anyone to know that you exist.  Building a credible presence on the internet is not an overnight process, especially since every week that goes by, 6,000 new authors add their pages to the search engines.  Further, some authors might think that these types of efforts only apply to non-fiction. Well that is fiction! Any novel worth reading has some kind of message and there are those who need and want what you have to say.  If you do not believe that, then why write at all?

To see more about Nikki and her approach to marketing, visit the following:
Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Follow Me on Twitter –
Promotional Services –
WE Magazine – 101 Women Bloggers to Watch for 2009

You can reach Nikki Leigh at

PENNY SANSEVIERI offers several additional elements to the success formula. She says, “So, in my view there are a few things. First off, it’s consistency. Whatever you do, be consistent in your communication. So often authors get weary of their campaigns, or impatient for results so they change messages, focus, whatever – before the other direction has a chance to launch or get lift off. I predict that in an age of media coming at us from every direction, consistency of message will be what sets us apart. Then, it’s persistent – so whatever you do, keep doing it. It’s the long runway of promotion. Often it can take a while to get lift off.

Finally, authors need to know how to harness inbound marketing. It’s not about being on Facebook, Squidoo, Twitter or YouTube and keeping folks there, it’s about bringing them back to the author’s website. Then, on the website—author’s need to spend some money on this. Don’t design your own site or cut your own hair :) two must-never-dos for sure. For example, we just had our site redesigned – in 24 hours it quadrupled in conversion rate, meaning that folks who land on the site are doing something: signing up for the newsletter, requesting a consult. Frankly, since the site has been launched it’s been like drinking from a fire hose. All sites should be like this. The site must work for you otherwise all the work you do is a bit wasted.

So what is Penny’s formula?

consistency of message + persistency of the author + understanding and managing your inbound marketing campaign + a website that works for you = success

Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.,

Office: 858/560-0121 Hotline: 619/808-BOOK
Listen to The Publishing Insiders on Blogtalkradio

In a way, Carolyn Howard-Johnson sums much of this discussion very nicely. Her formula is:

marketing = marketing = marketing > learn from other industries

She adds, “I like it because I think authors often think, Oh, that’s for big business, not me.”  The scenario goes something like this:

You have a desire and vision that must be marketed

You have a quality book and brand that must be marketed

You have a consistent message that must be marketed

Marketing is not a dirty word! There is probably very little in your life that is not there due to marketing.  Let’s face it; even your spouse or life partner is there because you marketed yourself as being someone worth spending time with.  Carolyn also points out that authors should learn from the success of others.  Why are some authors campaigns very successful and others not?  Why does one product catch the consumers’ attention and the other fades to oblivion?  Authors can learn from those who successfully sell their books and adapt those techniques to their own efforts. You can also borrow from the success of any product.  Perhaps the right logo, a good sound bite, phrase, or proper niche effort is what makes a product a success.

Carolyn Howard-Johnson
Instructor for the renowned UCLA Extension Writers’ Program  
Web site:

Award-winning author of the HowToDoItFrugally Series of Books for writers, including USA Book News’ award winners
The Frugal Editor
The Frugal Book Promoter
Blogs for Writers: , ,

Does all of this imply that only authors with big budgets can have a high sales ranks and numbers?  Not at all.  In fact, so much can be done for nothing, or with minimal expense, in this day of instant information access.  You just have to know how to do it and hopefully, the above formulas will set your marketing efforts in the right direction.

Many of my blogs have dedicated domain names – and some don’t – mainly because I have about 40 blogs and am adding them as I decide what to use :)

But for anyone who wants to use a blog platform as their primary website — I highly recommend that you bite the bullet and buy a custom domain name – and its great if you get a domain that contains your primary keyword.

If you use a free WordPress blog – it is very easy to add a custom domain and its less than $15 a year. Your business or your book is worth $15 a year.

These are detailed instructions on how to add a custom domain -

I went through the process and these are step by step instructions on how to register the domain – fill in “” — with your chosen domain. If you try to register an address that someone already owns, the site will tell you that there is a problem – so its not a bad idea to have several possible ideas.

Directions to Register a Custom Domain

Go to and enter your log in info. That should bring up your dashboard – if it doesn’t — look at the top of the page and you should see “my dashboard” – click there and click on People Side of Business – that brings up your dashboard. The reason I’m not sure is that I have so many blogs, I get a couple of different pages when I log in, so I don’t know what you will see — but I think you are on the dashboard when you log in. Or if this is complicated I can enter the credit card info – but I’d prefer not to do that.

You will see a long list of links in the left column, scroll to the bottom and click on “settings” – then click on “domains”. Then in the box near the top of the page enter “” — that must be exact. Click add domain and enter all contact info – click ‘register domain” and it will ask for a paypal account info or a credit card number. Follow all prompts and when its done -

I can change the “primary domain” to that address and you’re ready to go :) Or, if you all want to do it, you go back to the “domain” page and click on the primary blog URL — this needs to be the primary address and save it. BUT — anywhere you listed the other address is still fine. It can be changed – but that is not necessary. BOTH addresses will take people to the correct page.

I’ve had a membership on for several years, but I discovered something new this morning that I have to share. The site is sort of difficult to navigate – especially when you’re new — but they are also great about adding new options for their members and free members can have a very nice presence.

You can add -

  • Business Description
  • Business Logo
  • Business Banner
  • Link to Twitter and/or Friendfeed
  • Add multiple promotional videos
  • Add a link to a free ebook download to promote your business
  • and more….

I just learned about their new Company Profile pages – which include great information. This is my company page – that took me less than 5 minutes to create.

My page –

If you would like to take a look around, you will find details here –

About Company Profiles

Company Profiles | Ecademy Sponsorship

Companies Page

Company Profiles

Company Profiles are a new service for all Ecademy members which consolidate all your social media everywhere on the Internet, and presents your company expertise, products and services to prospects, customers, suppliers, employees, associates, partners and to the millions of visitors to Ecademy each year.

Why Publish and Advertise a Company Profile?

Leverage Social Media

Increase visibility and save time by linking all your company social media elements (blogs, articles, videos, twitter etc) from top sites such as Facebook, Youtube, Twitter, Linkedin, Friendfeed and Ecademy in one place, with your own company profile web site address

Marketing and PR

Get your company brand noticed with prominent placement in rotation on all Ecademy pages

*Built in search engine optimization (SEO)

Your company will get higher up the Google rankings. *For subscribing members >

More sales leads

With unique call back requests, company profile hits, auto responders

Retain customers

Share news and information about new products and services, innovations, expertise or hot topics

Get found in supplier searches

When others search for solutions to their business needs


  • FREE to create and activate your Company Profile using the quick online form
  • Are you an author with book trailer(s)? You should check out this FB group — .

    If you don’t have trailers for your book(s) – you should check out my latest book, its all about using Web 2.0 and Social Media to promote and there are 2 chapters about book trailers – including over 1200 free or low price resource links – many for pictures and music for trailers –

    Below this video, I’ve included the detailed table of contents for the book trailer chapters.

    I’ve had a good number of people comment to me that this book is easily worth the cost – just to have all the free and low cost resources that I share — there are over 1200 resource links and over 90% are FREE.  Almost every idea that I share in this book is free – this book is ideal for the budget conscious author or business that wants to use the internet to promote their product or service.

    Part Four – Use Audio and Video Multi Media Options

    Chapter Thirteen – Book Trailers – What Are They and How Can You Use Them

    • Meet the Requirements For Individual Video Sharing Sites
    • Locations to Post Book Trailers
    • Preview the Book
    • YouTube
    • YouTube Video Page Content
    • Tube Toolbox
    • Tube Mogul
    • Examples to Help You Learn More

    Chapter Fourteen – Creating a Book Trailer

    • Simple Programs to Make a Slide Show
    • Window’s Movie Maker
    • Using Windows Movie Maker
    • The Nuts and Bolts of Windows Movie Maker
    • Free Pictures for Book Trailers
    • Using Pictures to Promote Your Books
    • Free Music for Book Trailers
    • Adding Sound Effects to Your Trailer
    • File Conversion Options
    • Examples to Help You Learn More

    After Book Promo 201 was released – I discovered a series of great “bot” programs to add friends and connections to your social media accounts. They all wok well – but I highly recommend the YouTube Blaster program – I’ve switched from Tube Toolbox to YouTube Blaster and am very happy with the way it performs – check this link for more info

    I just got a new review for my book Book Promo 201 and wanted to share it :)

    Nikki Leigh pushes you off the dock into the ocean of the deep web and takes you to a new shore of Internet book marketing. So, get yourself out of your little local pond and let Nikki Leigh show you how to market on the seas of every continent.

    Take this book to its highest power and you will be working weeks and weeks to do all the things Nikki Leigh tells you to do, go to all the places she tells you to go, and get a presence on all the sites she says are important to promote yourself to as many people as possible.

    Follow Nikki Leigh page after action-packed page and get busy soon after you go to and buy your download of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing.

    Barbara Garro, MA, NY’s Painter of Flowers
    Abstract Synchronism Artist and Author
    “From Jesus to Heaven with Love: a Parable Pilgrimage”
    Grow Yourself a Life You’ll Love

    Call on us to Improve Your Motivation to Paint, Write or
    Reach the Weight You Feel Comfortable Weighing

    Book Promo 201 Digital Copy – — $6.50

    (Kindle Compatible PDF)

    Book Promo 201 Print Copy – — $22.95

    Years ago being an author meant you would write a book, get published (if you were lucky) and hope for the best when it came to selling and gaining visibility for you and your masterpiece. That is unless you had star status or were a professional speaker who could sell from the platform or to your existing client base.

    Countless authors romanced the idea of going on a world tour with their book, being the star author in bookstore after bookstore with lines of eager fans clamoring to purchase an autographed copy of their book.

    Like numerous other authors, with my first book I was convinced I would miraculously be discovered, appear on all the top television talk shows, be swept away by a major publisher and live happily ever after with my world famous book. The dream went as far as me living a solitary life in a rural community, on a nice piece of land, near a river or lake, a mystery to the residents of the local town.

    Like most authors’ my dream quickly soured when I realized the truth of what it meant to be an author. There was little if any budget for book tours, publishers (if you could even get one) didn’t proactively promote our books above and beyond a short-lived attempt, and most authors would rather scale the side of mountain than speak in front an audience.

    I had the good fortune of being a professional speaker, so scaling a mountainside was not something I could see myself doing at any point in my future. Yet, selling books was still a matter of schlepping boxes from location to location in hopes of selling out at each venue.

    Fast forward to today. Having a world tour is now at close as any author’s computer keyboard and telephone. With the onslaught of teleseminars, social networks and social media marketing there are so many options for authors that certainly didn’t exist when I published my first book well over a decade ago.

    Between social networks, blogging, guest blogging, joint venture book launches, web radio, teleseminars, and webinars to name but a few choices, an author can create their own very successful book tour. With a bit of ingenuity, focus and commitment, it is now feasible for an author to take a book from total obscurity to a global virtual book tour in what used to be an impossible timeframe and within a very low budget compared to what it would have cost for even one book tour in the past.

    The best part of all is the playing field has been leveled due to the Internet. And even if the author doesn’t have the time, skill set or desire to host their own tour, there are experts who specialize in coordinating virtual book tours (hint – one leading expert is as close as the owner of this blog).

    Myself, I do have the skill set, but I also know that at times it is actually more cost and time effective to contract an expert rather than coordinating it myself.

    However, if you want to organize your own tour, here are a few considerations. One, who is your reader? Resist the temptation to say, “Everyone.” In the world of marketing, we say, “If everyone is your market, then no one is your market.”

    Next, determine where your reader “hangs out”. What social networks do they belong to? What forums do they frequent? What web radio programs might they listen to? Who do you know (or could you know) who has a similar readership reach as those readers you are trying to reach who could do a feature blog posting on you or help to otherwise promote your book?

    Begin now to formulate the answers to these important questions.  Within the answers lie the opportunity to invest your time and efforts gaining targeted visibility and sales without having to schlep books in the trunk of your car to location after location.

    Kathleen Gage is known as the Street Smarts Marketer. She is the author of four books, dozens of eBased information products and teleseminars. Kathleen works with speakers, authors, coaches and consultants teaching  them how to gain visibility for their products and service.

    She lives in a small rural community on what she calls her “little piece of heaven” across from a picturesque river where she is a mystery to the people in her town. She attributes her good fortune of being able to reside where she does to the power of the Internet to market her books and other products.

    To learn how to effectively market yourself by way of the Internet, click here to join Kathleen’s Street Smarts Marketing VIP Club.

    A Message From Kathleen Gage About Her New VIP Mentoring Program

    Street Smarts Marketing VIP Club

    A Step-By-Step, 52-Week Training Program For Starting And Running A Successful Six Figure a Year Online Business! $27 Per Month

    I don’t want to write something that sounds like a bunch of hype or BS. What I want to do is simply share the truth about some amazing information you can have access to. Simple as that.

    Information that is real, proven and usable. If this interests you, read on.

    What if you could develop money making information products even if you have never done so before; build a highly responsive subscriber list; have access to a list of over 100 article directories that have page ranks as high as 5, 6 and 7; learn how to make sales stick and reduce refunds; and clearly define your market so you’re not wasting time, money and effort in reaching those people you know you are meant to impact with your information? What if this is just scratching the surface of what you would have access to?

    What if you could learn some of the best information around from an expert who has a proven track record, is committed to delivering quality information to those who know they are meant to make a difference in the lives of their customers?  What if you had access to all of this for a lot less than you might think?

    Well, you can. With my Street Smarts Marketing VIP Club membership program, you will have incredible information at your fingertips that you can apply immediately to fulfill your dreams of having a successful online business while impacting the lives of others. And, you will learn how to build a sustainable revenue stream that gives you financial freedom in a way that few people experience.
    If you are already a member, you know you made a great choice.

    If you’re not, read on.

    In the first month alone, you’ll receive more quality information than you can imagine. After that, each and every month for a full 12 months, you continue to receive amazing information to build your online business like never before.

    This is a month by month program so you can be a member for as little, or as long, as you would like during the 12 months. I am so confident about the quality of information that I know you will be thrilled with it and want to remain with the program for the entire 12 months.

    Don’t just take my word for it, read what other members have said.
    “Kathleen has proven to me that she values her clients, provides quantities of specific, quality information and can coach me through to a successful plan.  The Real Deal! I am up for the adventure! Thanks Kathleen! “
    Terry Loving –
    Taking the Local out of Small Business
    Small Business Web Solutions

    “In today’s world of marketing there’s a lot of huff-n-puff and basically the same stuff. Kathleen’s approach is real and very exciting! I get the sense she knows her stuff and if I DO IT I will have success.”
    Darryl –

    (Read testimonial by Nikki Leigh below)

    You can read more feedback on the information page at
    There’s only one problem. Memberships are limited and lots of people have already signed up. Will you be next?

    I would love for you to join in on this exciting opportunity.

    In success,

    Kathleen Gage
    The Street Smarts Marketer

    My Testimonial For The VIP Mentoring Program –

    Several years ago, I took a chance and bought the first ebook in what would become my “Kathleen Gage library”. At that time, I had heard very little about her, but the topic caught my attention, because I was just learning to transfer my offline promotional experience to the internet. That was the first of MANY items I have gotten from Kathleen over the years. Since then, I’ve learned to keep my eyes open for the next thing she is offering. She mentioned this program to me when it was in development and I was curious – but I’ve participated in many of her programs. For some reason I always wonder if she will have something new to offer. Well, she did it again :) There is much information that I have heard before – but the I like the weekly shorter bits that she is offering in the VIP program. Its a nice size amount to read, learn and implement each week and I’m very curious to see all 50+ topics that she will cover. If you are just starting out or if you are a seasoned pro — there is information you can learn in this program and the price is incredible. To tap into the promotional information that Kathleen Gage has to share at such a low price point is a gift that everyone should accept.

    Nikki Leigh – Award Winning Author and Social Media Publicist and

    12 Benefits of Social Media Marketing

    By Nikki Leigh

    Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.

    Which of these benefits appeal to you?


    • Generating global sales

    • Building relationships is an important part of the social media puzzle
    • Generate a buzz about your business and products
    • Reach your target audience
    • Get information about you and your business to many people
    • Create links back to your site, blog etc – we bookmark your website pages & articles
    • Let customers & potential customers to learn more about you, your business & products
    • Help online visitors get to know the person behind the business or other product
    • Search engines love blogs & social sites. Your information gets to search engines quick
    • Give people the opportunity to communicate with you through the various sites
    • Comments can give you the chance to see what your social sites are thinking
    • Build credibility and increase visibility

    Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.

    For more details of some social media options Promo 101 offers –

    For more information about social media marketing – I recommend Book Promo 201: Harness the Power of Web 2.0 and Social Media Marketing – or