Archive for the ‘branding’ Category

I was a fan of guerrilla marketing – long before I knew it had been given a name. And, I’ve kept an eye on any new Guerrilla marketing articles or books for years. So – I noticed this post and had to share it here —

What is Different about Guerrilla Social Media Marketing

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question.

An excerpt from “Guerilla Social Media Marketing” by Shane Gibson and Jay Conrad Levinson

What is an authentic guerrilla brand?

  • It makes promises and statements that can be backed up today, tomorrow and indefinitely.
  • It is customer-focused and sells and markets to the customer what they need and want.
  • It is consistent, 24 hours a day, 365 days a year, in any geography or language.
  • It doesn’t take shortcuts for short-term gain; the guerrilla brand builds customers for life.
  • It is, however, fallible; all brands have imperfections and weaknesses, and a guerrilla brand does not shovel these things under the rug. It takes feedback and improves the customer experience.
  • It is accessible. No executives are in an ivory tower; no labyrinths have been built to keep out the unhappy customer.
  • It is focused on a distinct area of true competency and expertise, and that is why people gravitate to the guerrilla brand.

Join our Facebook Page: http://www.facebook.com/guerrillasocialmediamarketing

Originally posted here – http://www.closingbigger.net/2010/08/guerrilla-social-media-marketing-tips/

I’ve had a membership on http://www.ecademy.com for several years, but I discovered something new this morning that I have to share. The site is sort of difficult to navigate – especially when you’re new — but they are also great about adding new options for their members and free members can have a very nice presence.

You can add -

  • Business Description
  • Business Logo
  • Business Banner
  • Link to Twitter and/or Friendfeed
  • Add multiple promotional videos
  • Add a link to a free ebook download to promote your business
  • and more….

I just learned about their new Company Profile pages – which include great information. This is my company page – that took me less than 5 minutes to create.

My page – http://www.ecademy.com/companies/Promo_101_Promotional_Services

If you would like to take a look around, you will find details here – http://www.ecademy.com/node.php?id=148754

About Company Profiles

Company Profiles | Ecademy Sponsorship

Companies Page

Company Profiles

Company Profiles are a new service for all Ecademy members which consolidate all your social media everywhere on the Internet, and presents your company expertise, products and services to prospects, customers, suppliers, employees, associates, partners and to the millions of visitors to Ecademy each year.

Why Publish and Advertise a Company Profile?

Leverage Social Media

Increase visibility and save time by linking all your company social media elements (blogs, articles, videos, twitter etc) from top sites such as Facebook, Youtube, Twitter, Linkedin, Friendfeed and Ecademy in one place, with your own company profile web site address

Marketing and PR

Get your company brand noticed with prominent placement in rotation on all Ecademy pages

*Built in search engine optimization (SEO)

Your company will get higher up the Google rankings. *For subscribing members >

More sales leads

With unique call back requests, company profile hits, auto responders

Retain customers

Share news and information about new products and services, innovations, expertise or hot topics

Get found in supplier searches

When others search for solutions to their business needs

Cost

  • FREE to create and activate your Company Profile using the quick online form
  • (I just saw this on my Twitter home page and had to share :)

    Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

    I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has some value, especially as a marketing and PR tool.

    Ideas for How to Use Twitter for Marketing & PR

    1. Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers.  But for a CEO, the typical routes to social media can be hard.  Especially if you are a larger or global company.  A CEO typically has little time to write a blog or answer lots of messages and friend requests on Facebook.  I cannot tell you how many CEO blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries.  But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments.  If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool.  Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.
    2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter (see below). And you’ll be surprised how often they decide to follow you as well.  In fact, I have lots of people I consider “famous” in the marketing and PR worlds following me.  In my opinion, this is a way easier way to connect with influential people in the media than calling and emailing them.
    3. Monitor your company / brand on Twitter. A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter.  Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it?  The result was this blog article on Website Grader which drove a good amount of traffic and leads.  (See below for a cool tip on how to easily monitor people talking about your company on Twitter.)
    4. Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.  You know those commercials from Southwest Airlines about that “Ding” application you could download and would then alert you about specials on flights?  Well, Twitter can be used as a kind of free version of that.  Dell and Woot have done just this type of marketing, with a lot of success.
    5. Live updates on events or conferences. If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening (”Just announced, David Meerman Scott book signing in the exhibit hall until 11am”) and more.  It is a great last minute marketing tool.
    6. Promote blog articles, webinars, interesting news and more. Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.  A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage.  If you have other content that is appealing to your audience like a free webinar, post links to those too.

    Using Twitter for Marketing & PR – A Step-by-Step Guide

    1. Sign-up and post a profile. Visit Twitter and click on the “Get Started – Join” button in the middle.  The rest is simple enough that I think you can figure it out without my help.
    2. Write some updates. The beauty of Twitter is that the 140 character limit is the great equalizer – I am about as good of a writer as Shakespeare on Twitter.  Post a link to a news article you liked with a one line comment, mention an interesting thought you had, or tell everyone what you are cooking for dinner.  Just write something.
    3. Make friends. Making friends on Twitter is pretty easy.  Just surf around the web on your favorite blogs, people’s Facebook profiles etc, and when you see a Twitter box that tells you what they are doing click on it.  That will bring you to their profile and then you just click on the “Follow” button on the top left and you are now following them.  Most of the time they will then follow you back, and the audience for your 140 character insights will have grown by one person.  You can get started by following me: Jim Grygar on Twitter. You can also click on the people that other people are following to find more people to follow.
    4. How to post URLs. Twitter is based on 140 character updates.  If you have a really long URL, that doesn’t leave much room for  Most people on Twitter use www.TinyURL.com to take a long URL and make it short.  Give it a shot if you have a long URL that you want to market on Twitter.
    5. Monitor conversations about your company. Even if you don’t join Twitter yourself you can monitor what people are saying about any person, company or brand.  This is quite useful from a marketing and PR standpoint.  Twitter has a search engine that lets you do just this.  For instance, here is a list of everyone who is talking about HubSpot on Twitter.  You can subscribe to these searches by RSS to keep yourself updated.  Another tip is that you can “follow” all the people you find talking about your company (just click on their username to go to their profile).  If they are talking about your company, they would probably be pretty happy that someone from the company wants to follow them.
    6. How to “chat”. Using the @ symbol before someone’s Twitter username is how people have “conversations” in Twitter.  This makes their username a link to their profile so other people can follow the conversation (sort of).  For example if you wrote “@jimgrygar thanks for the cool blog article about Twitter today” that would be a way of telling me you liked this article. Try it out.  It’s not IM (instant messaging), but it is sort of like a publicly broadcast IM service.

    Originally posted at – http://jimgrygar.byethost12.com/how-to-use-twitter-for-marketing/

    I just got a new review for my book Book Promo 201 and wanted to share it :)

    Nikki Leigh pushes you off the dock into the ocean of the deep web and takes you to a new shore of Internet book marketing. So, get yourself out of your little local pond and let Nikki Leigh show you how to market on the seas of every continent.

    Take this book to its highest power and you will be working weeks and weeks to do all the things Nikki Leigh tells you to do, go to all the places she tells you to go, and get a presence on all the sites she says are important to promote yourself to as many people as possible.

    Follow Nikki Leigh page after action-packed page and get busy soon after you go to http://www.ebooksonthe.net and buy your download of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing.

    Barbara Garro, MA, NY’s Painter of Flowers
    Abstract Synchronism Artist and Author
    “From Jesus to Heaven with Love: a Parable Pilgrimage”
    Grow Yourself a Life You’ll Love

    Call on us to Improve Your Motivation to Paint, Write or
    Reach the Weight You Feel Comfortable Weighing

    Book Promo 201 Digital Copy – http://www.writewordsinc.com/bookpromo201.html — $6.50

    (Kindle Compatible PDF)

    Book Promo 201 Print Copy – http://www.writewordsinc.com/bopr20poofin.html — $22.95

    A Message From Kathleen Gage About Her New VIP Mentoring Program

    Street Smarts Marketing VIP Club

    A Step-By-Step, 52-Week Training Program For Starting And Running A Successful Six Figure a Year Online Business! $27 Per Month

    I don’t want to write something that sounds like a bunch of hype or BS. What I want to do is simply share the truth about some amazing information you can have access to. Simple as that.

    Information that is real, proven and usable. If this interests you, read on.

    What if you could develop money making information products even if you have never done so before; build a highly responsive subscriber list; have access to a list of over 100 article directories that have page ranks as high as 5, 6 and 7; learn how to make sales stick and reduce refunds; and clearly define your market so you’re not wasting time, money and effort in reaching those people you know you are meant to impact with your information? What if this is just scratching the surface of what you would have access to?

    What if you could learn some of the best information around from an expert who has a proven track record, is committed to delivering quality information to those who know they are meant to make a difference in the lives of their customers?  What if you had access to all of this for a lot less than you might think?

    Well, you can. With my Street Smarts Marketing VIP Club membership program, you will have incredible information at your fingertips that you can apply immediately to fulfill your dreams of having a successful online business while impacting the lives of others. And, you will learn how to build a sustainable revenue stream that gives you financial freedom in a way that few people experience.

    http://www.kickstartcart.com/app/?Clk=3413674
    If you are already a member, you know you made a great choice.

    If you’re not, read on.

    In the first month alone, you’ll receive more quality information than you can imagine. After that, each and every month for a full 12 months, you continue to receive amazing information to build your online business like never before.

    This is a month by month program so you can be a member for as little, or as long, as you would like during the 12 months. I am so confident about the quality of information that I know you will be thrilled with it and want to remain with the program for the entire 12 months.

    Don’t just take my word for it, read what other members have said.
    “Kathleen has proven to me that she values her clients, provides quantities of specific, quality information and can coach me through to a successful plan.  The Real Deal! I am up for the adventure! Thanks Kathleen! “
    Terry Loving – LovingVisions.com
    Taking the Local out of Small Business
    Small Business Web Solutions

    “In today’s world of marketing there’s a lot of huff-n-puff and basically the same stuff. Kathleen’s approach is real and very exciting! I get the sense she knows her stuff and if I DO IT I will have success.”
    Darryl –   darryljarmosco.com

    (Read testimonial by Nikki Leigh below)

    You can read more feedback on the information page at http://www.kickstartcart.com/app/?Clk=3413674
    There’s only one problem. Memberships are limited and lots of people have already signed up. Will you be next?

    I would love for you to join in on this exciting opportunity.

    In success,

    Kathleen Gage
    The Street Smarts Marketer

    My Testimonial For The VIP Mentoring Program –

    Several years ago, I took a chance and bought the first ebook in what would become my “Kathleen Gage library”. At that time, I had heard very little about her, but the topic caught my attention, because I was just learning to transfer my offline promotional experience to the internet. That was the first of MANY items I have gotten from Kathleen over the years. Since then, I’ve learned to keep my eyes open for the next thing she is offering. She mentioned this program to me when it was in development and I was curious – but I’ve participated in many of her programs. For some reason I always wonder if she will have something new to offer. Well, she did it again :) There is much information that I have heard before – but the I like the weekly shorter bits that she is offering in the VIP program. Its a nice size amount to read, learn and implement each week and I’m very curious to see all 50+ topics that she will cover. If you are just starting out or if you are a seasoned pro — there is information you can learn in this program and the price is incredible. To tap into the promotional information that Kathleen Gage has to share at such a low price point is a gift that everyone should accept.

    Nikki Leigh – Award Winning Author and Social Media Publicist

    www.nikkileigh.com and www.virtualblogtour.blogspot.com

    12 Benefits of Social Media Marketing

    By Nikki Leigh

    Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.

    Which of these benefits appeal to you?

    ·

    • Generating global sales

    • Building relationships is an important part of the social media puzzle
    • Generate a buzz about your business and products
    • Reach your target audience
    • Get information about you and your business to many people
    • Create links back to your site, blog etc – we bookmark your website pages & articles
    • Let customers & potential customers to learn more about you, your business & products
    • Help online visitors get to know the person behind the business or other product
    • Search engines love blogs & social sites. Your information gets to search engines quick
    • Give people the opportunity to communicate with you through the various sites
    • Comments can give you the chance to see what your social sites are thinking
    • Build credibility and increase visibility

    Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.

    For more details of some social media options Promo 101 offers – http://virtualblogtour.blogspot.com/2009/06/establish-and-automate-your-social.html

    For more information about social media marketing – I recommend Book Promo 201: Harness the Power of Web 2.0 and Social Media Marketing – www.nikkileigh.com/book_promo_201.htm or http://www.amazon.com/Book-Promo-201-Internet-Marketing/dp/159431716X

    If you answered that you you want guest bloggers for your blog – the first thing you need to do is to contact me to be added to my virtual tour host mailing list. That will give you a chance to see if the topics of any of our upcoming virtual tours is a fit for your blog. I can be reached at nikki @ Nikkileigh.com

    The second thing you should do is visit this site – http://bloggerlinkup.com

    Welcome to the Blogger Link Up mailing list. I’m Cathy Stucker, a.k.a., the Idea Lady.
    You will get one or two emails from me every day, Monday through Friday, with opportunities to get content for your blog or provide content to other bloggers in return for exposure and links. Please respond only if you are a good match for the opportunity. Don’t spam requesters with unrelated offers. And you may not require payment. This is a friendly exchange between bloggers.
    If you have a request, just submit it at BloggerLinkUp.com, and I will send it out to the list within a couple of days.
    Request Sources for Interviews: http://bloggerlinkup.com/sources
    Offer Products for Review: http://bloggerlinkup.com/review
    BloggerLinkUp is still young and growing, and the best way to make sure that we can all benefit from these leads for a long time to come is to spread the word. The more bloggers we have participating, the greater the opportunities for all of us. Tell your friends about BloggerLinkUp, and recommend that they sign up. Blog about us, Tweet us, or otherwise let everyone know.
    Thank you for being a part of BloggerLinkUp!
    Cathy Stucker
    P.S. If you want to know more about me, you can find links to my blogs, web sites and social media profiles at ConnectWithCathy.com. Follow me on Twitter, friend me on Facebook, and let’s help each other.

    In the 21st century, it’s no longer optional to have a blog. All authors need to have a blog to promote their books. Before we go any further, let me expand on that a little bit. Every authors needs to have an active and relevant blog. That means there should be fresh and interesting content on the blog at least 2 – 4 times a week.

    What is a blog?

    Originally a blog was simply a way to communicate with friends. Four or five years ago I started a “blog” to post a novel I was working on and to share it with friends. Today blogs are a great way for authors to build a brand and establish a promotional platform for their books. You can use a blog to help potential readers get to know the author behind the book and to learn more about the books you write. Non-fiction authors can use a blog to share their writing style and it is a great way to build your credibility when you write about the topics in your books. Think of it as a cyber sales person who is representing you 24 hours a day, 7 days a week. What does your cyber salesman say about you and your books?

    Choose a Blog Platform

    To get started, you can easily set up a free blog on www.blogger.com or www.wordpress.com, each of these services offer free blogs. You click to “join” and the website is set up in a way that makes it very easy to set up a simple blog. Follow the directions and you can start blogging in minutes. Over time you can learn ways to fine tune your blog and to customize the layout or you can hire someone to set up a blog and to teach you the best ways to use that blog to promote.

    For authors who are less tech savvy, Blogger is very easy to use. For authors who have more computer and internet experience, WordPress is a great free platform. Each of these sites gives you a blogspot.com or wordpress.com address, but for $10 on Blogger and $14.95 on WordPress, you can chose your own domain name to use.

    How to use a blog?

    A blog can include information about your writing, how you write, how you develop story ideas and why you’re qualified to write your books. Non-fiction authors can use their blog to build their credibility with potential readers. Take the opportunity to show people that you have something beneficial to share. You can also show that you have the background and knowledge to help them. Fiction authors can share insider details about their books, the characters, the setting and many other parts of their books. You can also share writing and promotional tips with others. These are just a few of the unlimited number of ways you can use a blog to promote yourself and your books.

    Promote your blog

    Just starting a blog is not enough. Once you have a blog and once you start blogging on a regular basis (at least 2-3 short or long blog posts per week), you need to list your blog in blog directories. Two or the many directories include: www.blogcatalog.com and www.Technorati.com . Go to both of these sites and register for an account. Once you have an account, you can submit your blog(s) to the directory. This is a great way to help more people find your blog. Think of these like a “Google” for blogs.

    Your blog address should be listed on your author business cards, linked to your website, included on your social media profiles, included anywhere your author bio is posted  and listed in your email signature block. These are a bare minimum of the places where you should list your blog address.

    It is also very good to register your blog with www.feedblitz.com or www.feedburner.com and place a subscription block so that interested readers can subscribe to your blog. This means that your subscribers will be notified about each of your future blog posts. It’s a great way to stay in touch with interested readers.

    These tips are just the beginning of your blogging journey. But it is a promotional journey that you need to take – you and your publisher will be happy that you did.

    About Nikki Leigh

    Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books – Book Promo 101 and Book Promo 201 lets her share many of the things she’s learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit – http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles – http://promo101tips.wordpress.com/ – check the category list for any specific topics that are of interest to you.  For full details about Book Promo 201 – www.nikkileigh.com/book_promo_201.htm

    Nikki Leigh’s latest book, Book Promo 201 brings together the ‘best of the best” in book marketing. If you want to be an author, or already have books in print, this book should be a permanent fixture by your computer. From Web 2.0 to blog tours, branding, on-line promotion, social networking, internet radio, trailers viral marketing and tons more, this book shows you how and where to market your book. It will be a constant reference for both novices and pros.

    Philip F. Harris, ALL THINGS THAT MATTER PRESS

    For more information about Book Promo 201 Harness the Power of the Internet with Web 2.0 and Social Media Marketing – http://www.nikkileigh.com/book_promo_201.htm you can also register to be notified when it is available.