Archive for the ‘build credibility’ Category

I was a fan of guerrilla marketing – long before I knew it had been given a name. And, I’ve kept an eye on any new Guerrilla marketing articles or books for years. So – I noticed this post and had to share it here —

What is Different about Guerrilla Social Media Marketing

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question.

An excerpt from “Guerilla Social Media Marketing” by Shane Gibson and Jay Conrad Levinson

What is an authentic guerrilla brand?

  • It makes promises and statements that can be backed up today, tomorrow and indefinitely.
  • It is customer-focused and sells and markets to the customer what they need and want.
  • It is consistent, 24 hours a day, 365 days a year, in any geography or language.
  • It doesn’t take shortcuts for short-term gain; the guerrilla brand builds customers for life.
  • It is, however, fallible; all brands have imperfections and weaknesses, and a guerrilla brand does not shovel these things under the rug. It takes feedback and improves the customer experience.
  • It is accessible. No executives are in an ivory tower; no labyrinths have been built to keep out the unhappy customer.
  • It is focused on a distinct area of true competency and expertise, and that is why people gravitate to the guerrilla brand.

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Many of my blogs have dedicated domain names – and some don’t – mainly because I have about 40 blogs and am adding them as I decide what to use :)

But for anyone who wants to use a blog platform as their primary website — I highly recommend that you bite the bullet and buy a custom domain name – and its great if you get a domain that contains your primary keyword.

If you use a free WordPress blog – it is very easy to add a custom domain and its less than $15 a year. Your business or your book is worth $15 a year.

These are detailed instructions on how to add a custom domain -

I went through the process and these are step by step instructions on how to register the domain – fill in “” — with your chosen domain. If you try to register an address that someone already owns, the site will tell you that there is a problem – so its not a bad idea to have several possible ideas.

Directions to Register a Custom Domain

Go to and enter your log in info. That should bring up your dashboard – if it doesn’t — look at the top of the page and you should see “my dashboard” – click there and click on People Side of Business – that brings up your dashboard. The reason I’m not sure is that I have so many blogs, I get a couple of different pages when I log in, so I don’t know what you will see — but I think you are on the dashboard when you log in. Or if this is complicated I can enter the credit card info – but I’d prefer not to do that.

You will see a long list of links in the left column, scroll to the bottom and click on “settings” – then click on “domains”. Then in the box near the top of the page enter “” — that must be exact. Click add domain and enter all contact info – click ‘register domain” and it will ask for a paypal account info or a credit card number. Follow all prompts and when its done -

I can change the “primary domain” to that address and you’re ready to go :) Or, if you all want to do it, you go back to the “domain” page and click on the primary blog URL — this needs to be the primary address and save it. BUT — anywhere you listed the other address is still fine. It can be changed – but that is not necessary. BOTH addresses will take people to the correct page.

I’ve had a membership on for several years, but I discovered something new this morning that I have to share. The site is sort of difficult to navigate – especially when you’re new — but they are also great about adding new options for their members and free members can have a very nice presence.

You can add -

  • Business Description
  • Business Logo
  • Business Banner
  • Link to Twitter and/or Friendfeed
  • Add multiple promotional videos
  • Add a link to a free ebook download to promote your business
  • and more….

I just learned about their new Company Profile pages – which include great information. This is my company page – that took me less than 5 minutes to create.

My page –

If you would like to take a look around, you will find details here –

About Company Profiles

Company Profiles | Ecademy Sponsorship

Companies Page

Company Profiles

Company Profiles are a new service for all Ecademy members which consolidate all your social media everywhere on the Internet, and presents your company expertise, products and services to prospects, customers, suppliers, employees, associates, partners and to the millions of visitors to Ecademy each year.

Why Publish and Advertise a Company Profile?

Leverage Social Media

Increase visibility and save time by linking all your company social media elements (blogs, articles, videos, twitter etc) from top sites such as Facebook, Youtube, Twitter, Linkedin, Friendfeed and Ecademy in one place, with your own company profile web site address

Marketing and PR

Get your company brand noticed with prominent placement in rotation on all Ecademy pages

*Built in search engine optimization (SEO)

Your company will get higher up the Google rankings. *For subscribing members >

More sales leads

With unique call back requests, company profile hits, auto responders

Retain customers

Share news and information about new products and services, innovations, expertise or hot topics

Get found in supplier searches

When others search for solutions to their business needs


  • FREE to create and activate your Company Profile using the quick online form
  • How to Scout Whales on LinkedIn

    Are you one of the many executives who think social media is frivolous, trivial, and unrelated to your business? Think again! In this article, I explain the value of just one of the social media tools to find a personal introduction into a new large account prospect, to locate employees and past employees that you “didn’t know you knew,” and other valuable information about your prospects.

    In The Whale Hunters Process™, once you have completed a Target Filter and created a Whale Chart, it’s time to research those key targeted companies that seem ideal for you. From your research, you create a Scouting Dossier about each potential prospect (download a free dossier form here – The dossier contains information you will need to score each company against the Target Filter criteria to determine which prospects will be best for you.

    An important component of the dossier is a list of contacts–names and titles of people that you need to meet. In a whale-sized public company, you can find the names of key executives in the annual report and SEC documents. But in a very large company, you are not going to meet the CEO. You need to meet some key executives at one corporate location, or in one division, or in one functional area such as marketing, manufacturing, quality control. That information is harder to find. And once you identify key contacts, you need to find an introduction to them.

    LinkedIn, the leading social media tool for building professional connections, allows you to identify and connect with the right people. Here’s how it works for me.

    1. Suppose I am a salesperson for a marketing firm, and I want to introduce my services to wedding retailer David’s Bridal. I log in to LinkedIn and search “companies” for David’s Bridal. More than 500 employees of the company are members of LinkedIn, and one of them, the director of eCommerce, is in what LinkedIn calls “my network.” She is directly connected to a person who is directly connected to me, a person that I actually know very well. I can ask my connection to introduce me to the director of eCommerce at LinkedIn. And from that person, who is likely one of the key people I need to meet, I can find other key people at David’s Bridal.

    2. Now suppose I represent a software development company that introduces its products to manufacturers. On my Whale Chart is a company named Aethercomm. 37 employees of that company are LinkedIn members, one of whom, the director of business development, is in my network. Now I can request an introduction to that person from the person to whom I am connected.

    3. What if I own a print company, and I want to learn how to do business with the National Football League? My LinkedIn search produces more than 500 NFL employees, two of whom are in my network. They are not the right connections for me, however–one is a scout and one is a game official. It’s not likely that they could help me. However, through my network I am “linked,” to five former employees of the NFL. I am not directly connected to these people–rather, in every case, I am connected to someone who is connected to them. It’s a “second-tier” connection. But now I am able to tap my network of immediate connections to request an introduction to someone who could help me navigate the NFL.

    And that’s not all. When I did the company search on the NFL, I also uncovered the names and profiles of people not in my immediate network but whom I needed to identify. One of those is the Vice President of Entertainment Marketing and Promotions. That’s a person who could help me connect with the buyers of print services. When I opened his profile, I discovered that I have a “third tier” connection–nineteen of my direct connections have connections to people who have connections to that VP. Once again, I have a network that can help.

    In all three of my examples, LinkedIn provides much more than the names and connections. I can learn how long people have worked for the company, where they are located, their job title, where they went to school, and the names of their former employers. In many cases they have online recommendations from people they work for and co-workers. Often I can see their picture. On a company search, you will find information about the company itself. Many companies have their own LinkedIn page. Lots of them also provide a link to their Facebook page, where you can learn even more about their employees and their business philosophy. Former employees to whom you are connected can provide very helpful inside information. When you are researching a very large organization–like the NFL–you’ll find links to each of their divisions or locations, and those links will take you to more connections.

    What I haven’t said yet is my most important point: You can’t get any value from LinkedIn unless you become a real part of it. LinkedIn is a powerful research tool for me because I invest time and energy into building my network of relationships within the LinkedIn community:

    –I joined LinkedIn and completed an extensive profile.
    –I use the site’s internal tools to invite people I meet to connect with me on LinkedIn.
    –I receive requests to connect with people and I respond to those requests.
    –I join LinkedIn groups and participate in discussion forms.
    –The Whale Hunters has a company page on LinkedIn, and I build connections there as well.

    As of today I have 559 connections linking me to more than 5 million professionals. 15,000 people within my extended network have joined LinkedIn just in the past three days! Basic membership to LinkedIn is free. I choose to pay a monthly fee for which I get more services– better searches, more introductions, the ability to connect directly with people through “InMail” and so forth. Three levels of premium service are available.

    If you are scouting the whales on your whale chart, LinkedIn is a priceless resource. It will save you time and money and it will extend your reach of contacts exponentially.

    NOTE – Find us as always at For frequent whale hunting tips and comments, please visit my blog, Whale Hunting with Barbara Weaver Smith.

    Whale Hunters Group on Linked IN !  Please join us for news and conversation.

    For more information about The Whale Hunters services, please call Juli Yarnall at 888.355.0270 or email

    (I just saw this on my Twitter home page and had to share :)

    Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

    I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has some value, especially as a marketing and PR tool.

    Ideas for How to Use Twitter for Marketing & PR

    1. Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers.  But for a CEO, the typical routes to social media can be hard.  Especially if you are a larger or global company.  A CEO typically has little time to write a blog or answer lots of messages and friend requests on Facebook.  I cannot tell you how many CEO blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries.  But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments.  If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool.  Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.
    2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter (see below). And you’ll be surprised how often they decide to follow you as well.  In fact, I have lots of people I consider “famous” in the marketing and PR worlds following me.  In my opinion, this is a way easier way to connect with influential people in the media than calling and emailing them.
    3. Monitor your company / brand on Twitter. A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter.  Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it?  The result was this blog article on Website Grader which drove a good amount of traffic and leads.  (See below for a cool tip on how to easily monitor people talking about your company on Twitter.)
    4. Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.  You know those commercials from Southwest Airlines about that “Ding” application you could download and would then alert you about specials on flights?  Well, Twitter can be used as a kind of free version of that.  Dell and Woot have done just this type of marketing, with a lot of success.
    5. Live updates on events or conferences. If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening (”Just announced, David Meerman Scott book signing in the exhibit hall until 11am”) and more.  It is a great last minute marketing tool.
    6. Promote blog articles, webinars, interesting news and more. Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.  A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage.  If you have other content that is appealing to your audience like a free webinar, post links to those too.

    Using Twitter for Marketing & PR – A Step-by-Step Guide

    1. Sign-up and post a profile. Visit Twitter and click on the “Get Started – Join” button in the middle.  The rest is simple enough that I think you can figure it out without my help.
    2. Write some updates. The beauty of Twitter is that the 140 character limit is the great equalizer – I am about as good of a writer as Shakespeare on Twitter.  Post a link to a news article you liked with a one line comment, mention an interesting thought you had, or tell everyone what you are cooking for dinner.  Just write something.
    3. Make friends. Making friends on Twitter is pretty easy.  Just surf around the web on your favorite blogs, people’s Facebook profiles etc, and when you see a Twitter box that tells you what they are doing click on it.  That will bring you to their profile and then you just click on the “Follow” button on the top left and you are now following them.  Most of the time they will then follow you back, and the audience for your 140 character insights will have grown by one person.  You can get started by following me: Jim Grygar on Twitter. You can also click on the people that other people are following to find more people to follow.
    4. How to post URLs. Twitter is based on 140 character updates.  If you have a really long URL, that doesn’t leave much room for  Most people on Twitter use to take a long URL and make it short.  Give it a shot if you have a long URL that you want to market on Twitter.
    5. Monitor conversations about your company. Even if you don’t join Twitter yourself you can monitor what people are saying about any person, company or brand.  This is quite useful from a marketing and PR standpoint.  Twitter has a search engine that lets you do just this.  For instance, here is a list of everyone who is talking about HubSpot on Twitter.  You can subscribe to these searches by RSS to keep yourself updated.  Another tip is that you can “follow” all the people you find talking about your company (just click on their username to go to their profile).  If they are talking about your company, they would probably be pretty happy that someone from the company wants to follow them.
    6. How to “chat”. Using the @ symbol before someone’s Twitter username is how people have “conversations” in Twitter.  This makes their username a link to their profile so other people can follow the conversation (sort of).  For example if you wrote “@jimgrygar thanks for the cool blog article about Twitter today” that would be a way of telling me you liked this article. Try it out.  It’s not IM (instant messaging), but it is sort of like a publicly broadcast IM service.

    Originally posted at –

    I just got a new review for my book Book Promo 201 and wanted to share it :)

    Nikki Leigh pushes you off the dock into the ocean of the deep web and takes you to a new shore of Internet book marketing. So, get yourself out of your little local pond and let Nikki Leigh show you how to market on the seas of every continent.

    Take this book to its highest power and you will be working weeks and weeks to do all the things Nikki Leigh tells you to do, go to all the places she tells you to go, and get a presence on all the sites she says are important to promote yourself to as many people as possible.

    Follow Nikki Leigh page after action-packed page and get busy soon after you go to and buy your download of Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing.

    Barbara Garro, MA, NY’s Painter of Flowers
    Abstract Synchronism Artist and Author
    “From Jesus to Heaven with Love: a Parable Pilgrimage”
    Grow Yourself a Life You’ll Love

    Call on us to Improve Your Motivation to Paint, Write or
    Reach the Weight You Feel Comfortable Weighing

    Book Promo 201 Digital Copy – — $6.50

    (Kindle Compatible PDF)

    Book Promo 201 Print Copy – — $22.95

    A Message From Kathleen Gage About Her New VIP Mentoring Program

    Street Smarts Marketing VIP Club

    A Step-By-Step, 52-Week Training Program For Starting And Running A Successful Six Figure a Year Online Business! $27 Per Month

    I don’t want to write something that sounds like a bunch of hype or BS. What I want to do is simply share the truth about some amazing information you can have access to. Simple as that.

    Information that is real, proven and usable. If this interests you, read on.

    What if you could develop money making information products even if you have never done so before; build a highly responsive subscriber list; have access to a list of over 100 article directories that have page ranks as high as 5, 6 and 7; learn how to make sales stick and reduce refunds; and clearly define your market so you’re not wasting time, money and effort in reaching those people you know you are meant to impact with your information? What if this is just scratching the surface of what you would have access to?

    What if you could learn some of the best information around from an expert who has a proven track record, is committed to delivering quality information to those who know they are meant to make a difference in the lives of their customers?  What if you had access to all of this for a lot less than you might think?

    Well, you can. With my Street Smarts Marketing VIP Club membership program, you will have incredible information at your fingertips that you can apply immediately to fulfill your dreams of having a successful online business while impacting the lives of others. And, you will learn how to build a sustainable revenue stream that gives you financial freedom in a way that few people experience.
    If you are already a member, you know you made a great choice.

    If you’re not, read on.

    In the first month alone, you’ll receive more quality information than you can imagine. After that, each and every month for a full 12 months, you continue to receive amazing information to build your online business like never before.

    This is a month by month program so you can be a member for as little, or as long, as you would like during the 12 months. I am so confident about the quality of information that I know you will be thrilled with it and want to remain with the program for the entire 12 months.

    Don’t just take my word for it, read what other members have said.
    “Kathleen has proven to me that she values her clients, provides quantities of specific, quality information and can coach me through to a successful plan.  The Real Deal! I am up for the adventure! Thanks Kathleen! “
    Terry Loving –
    Taking the Local out of Small Business
    Small Business Web Solutions

    “In today’s world of marketing there’s a lot of huff-n-puff and basically the same stuff. Kathleen’s approach is real and very exciting! I get the sense she knows her stuff and if I DO IT I will have success.”
    Darryl –

    (Read testimonial by Nikki Leigh below)

    You can read more feedback on the information page at
    There’s only one problem. Memberships are limited and lots of people have already signed up. Will you be next?

    I would love for you to join in on this exciting opportunity.

    In success,

    Kathleen Gage
    The Street Smarts Marketer

    My Testimonial For The VIP Mentoring Program –

    Several years ago, I took a chance and bought the first ebook in what would become my “Kathleen Gage library”. At that time, I had heard very little about her, but the topic caught my attention, because I was just learning to transfer my offline promotional experience to the internet. That was the first of MANY items I have gotten from Kathleen over the years. Since then, I’ve learned to keep my eyes open for the next thing she is offering. She mentioned this program to me when it was in development and I was curious – but I’ve participated in many of her programs. For some reason I always wonder if she will have something new to offer. Well, she did it again :) There is much information that I have heard before – but the I like the weekly shorter bits that she is offering in the VIP program. Its a nice size amount to read, learn and implement each week and I’m very curious to see all 50+ topics that she will cover. If you are just starting out or if you are a seasoned pro — there is information you can learn in this program and the price is incredible. To tap into the promotional information that Kathleen Gage has to share at such a low price point is a gift that everyone should accept.

    Nikki Leigh – Award Winning Author and Social Media Publicist and