Archive for the ‘online promotion’ Category

I think every person that works in online marketing is asked THE question about duplicate content — there is so much wrong information out there about many facets of internet marketing, but the bogus info about duplicate content has to be one of the biggest problems.

I was very pleased to find that Jeff recommends the same thing that I’ve been telling clients and it works :) Without further ado – here’s Jeff….

An awesome resource created by

I was a fan of guerrilla marketing – long before I knew it had been given a name. And, I’ve kept an eye on any new Guerrilla marketing articles or books for years. So – I noticed this post and had to share it here —

What is Different about Guerrilla Social Media Marketing

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question.

An excerpt from “Guerilla Social Media Marketing” by Shane Gibson and Jay Conrad Levinson

What is an authentic guerrilla brand?

  • It makes promises and statements that can be backed up today, tomorrow and indefinitely.
  • It is customer-focused and sells and markets to the customer what they need and want.
  • It is consistent, 24 hours a day, 365 days a year, in any geography or language.
  • It doesn’t take shortcuts for short-term gain; the guerrilla brand builds customers for life.
  • It is, however, fallible; all brands have imperfections and weaknesses, and a guerrilla brand does not shovel these things under the rug. It takes feedback and improves the customer experience.
  • It is accessible. No executives are in an ivory tower; no labyrinths have been built to keep out the unhappy customer.
  • It is focused on a distinct area of true competency and expertise, and that is why people gravitate to the guerrilla brand.

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Originally posted here –

A post by Phil Harris – author, publisher, owner of All Things That Matter Press. Phil asked several of us about our formula to promote books — see what we shared with him.

I asked four book marketing gurus, all of which have catapulted books to the #1 spot on, to write formula that summarizes their secrets. The experts are Kathleen Gage, Nikki Leigh, Penney Sansevieri, and Carolyn Howard-Johnson.

I specifically asked the experts not to write any detailed explanations. The reason for this is that any explanation would be a book length response. In fact all the experts have written extensively on the subject in books, newsletter, blogs and articles.  I was really looking for a simple, bottom line equation that would summarize their basic approach to book marketing success—something that could even be put on a vision board, taped to the computer and stuck on the fridge.

The notion that if an author publishes their book readers will flock to buy it is a myth.  All marketing experts agree that the real work only just begins before the ink is dry and, actually, should begin well in advance of publication.  According to Bowker, U.S. book production alone is around 300,000 titles/ year or close to 6,000/week, (Worldwide the number is around 1 million titles). For some 90% of all titles, the average number of books sold each year, by title, is less than 100.  Clearly, if an author wants to have any kind of sales at all, something more is required than just having the title on Amazon.

Assuming you have a well written book and that there is truly an audience, or niche, for your title, how do you rise from the murky depths of that 90% well?  When you look at the following formulas, I think you will see that simple is best. By simple I do not mean little work, I mean that the way to book sale success is not complex, but it does require vision, determination and constant work. Here is what KATHLEEN GAGE has for her formula:

Desire + vision = success

Opt in list + online marketing = book sales

Bonus offers + opt in box = Subscribers and buyers

Passion + excellence = success

As both a writer and promoter of the conscious use of the Law of Attraction, Kathleen’s use of words like desire, vision and passion are near and dear to my heart. If an author is not passionate about their work, either fiction or non-fiction, chances are they will just end up with a book that sits in the dusty “no sales rank” category on Amazon. What does she mean by ‘opt in list’ and ‘bonus offers?’ My suggestion is to look at the contact information and ask her!

Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services.

P.O. Box 551, Pleasant Hill, OR 97455 (1.541.654.0426),

NIKKI LEIGH’s approach is a bit different. She says, “Authors and Any Other Business People — Yes, authors are business people. They created a product and offer it for sale – that’s a business.  There are many authors who, and rightfully so, see themselves as artists and not businesspeople.  To some, the mechanics of selling a book is to be left to the business agent.  Okay, that may be fine if you are a proven NYTimes bestselling author, but I do not think that the vast majority of authors travel in those circles.  So, if you want more than just seeing your book in print, an author must become a businessperson if they want sales.  Nikki says, “I like to focus on the online opportunities for authors and businesses, so a formula I recommend includes:

Start by offering a high quality product

+ effective and consistent blogging

+ utilizing the internet to build your brand and credibility

+ consistent and targeted social media and Web 2.0 interaction

+ reaching out to the right target market

= Getting your quality product or service in front of the people who need and want what you are selling

I love the product side of the equation because it hits at the heart of the matter and is something that we at All Things That Matter Press stress: get your book in front of those who need or want what you are selling. I am constantly amazed at how many authors do not even begin to put together a web site or blog until after their book is published.  Most marketers tell authors that if you can start pushing even a year ahead of publication that is not too soon. In fact, it takes at least a year for anyone to know that you exist.  Building a credible presence on the internet is not an overnight process, especially since every week that goes by, 6,000 new authors add their pages to the search engines.  Further, some authors might think that these types of efforts only apply to non-fiction. Well that is fiction! Any novel worth reading has some kind of message and there are those who need and want what you have to say.  If you do not believe that, then why write at all?

To see more about Nikki and her approach to marketing, visit the following:
Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing
Follow Me on Twitter –
Promotional Services –
WE Magazine – 101 Women Bloggers to Watch for 2009

You can reach Nikki Leigh at

PENNY SANSEVIERI offers several additional elements to the success formula. She says, “So, in my view there are a few things. First off, it’s consistency. Whatever you do, be consistent in your communication. So often authors get weary of their campaigns, or impatient for results so they change messages, focus, whatever – before the other direction has a chance to launch or get lift off. I predict that in an age of media coming at us from every direction, consistency of message will be what sets us apart. Then, it’s persistent – so whatever you do, keep doing it. It’s the long runway of promotion. Often it can take a while to get lift off.

Finally, authors need to know how to harness inbound marketing. It’s not about being on Facebook, Squidoo, Twitter or YouTube and keeping folks there, it’s about bringing them back to the author’s website. Then, on the website—author’s need to spend some money on this. Don’t design your own site or cut your own hair :) two must-never-dos for sure. For example, we just had our site redesigned – in 24 hours it quadrupled in conversion rate, meaning that folks who land on the site are doing something: signing up for the newsletter, requesting a consult. Frankly, since the site has been launched it’s been like drinking from a fire hose. All sites should be like this. The site must work for you otherwise all the work you do is a bit wasted.

So what is Penny’s formula?

consistency of message + persistency of the author + understanding and managing your inbound marketing campaign + a website that works for you = success

Penny C. Sansevieri, Adjunct Instructor NYU
Author Marketing Experts, Inc.,

Office: 858/560-0121 Hotline: 619/808-BOOK
Listen to The Publishing Insiders on Blogtalkradio

In a way, Carolyn Howard-Johnson sums much of this discussion very nicely. Her formula is:

marketing = marketing = marketing > learn from other industries

She adds, “I like it because I think authors often think, Oh, that’s for big business, not me.”  The scenario goes something like this:

You have a desire and vision that must be marketed

You have a quality book and brand that must be marketed

You have a consistent message that must be marketed

Marketing is not a dirty word! There is probably very little in your life that is not there due to marketing.  Let’s face it; even your spouse or life partner is there because you marketed yourself as being someone worth spending time with.  Carolyn also points out that authors should learn from the success of others.  Why are some authors campaigns very successful and others not?  Why does one product catch the consumers’ attention and the other fades to oblivion?  Authors can learn from those who successfully sell their books and adapt those techniques to their own efforts. You can also borrow from the success of any product.  Perhaps the right logo, a good sound bite, phrase, or proper niche effort is what makes a product a success.

Carolyn Howard-Johnson
Instructor for the renowned UCLA Extension Writers’ Program  
Web site:

Award-winning author of the HowToDoItFrugally Series of Books for writers, including USA Book News’ award winners
The Frugal Editor
The Frugal Book Promoter
Blogs for Writers: , ,

Does all of this imply that only authors with big budgets can have a high sales ranks and numbers?  Not at all.  In fact, so much can be done for nothing, or with minimal expense, in this day of instant information access.  You just have to know how to do it and hopefully, the above formulas will set your marketing efforts in the right direction.

I’ve had a membership on for several years, but I discovered something new this morning that I have to share. The site is sort of difficult to navigate – especially when you’re new — but they are also great about adding new options for their members and free members can have a very nice presence.

You can add -

  • Business Description
  • Business Logo
  • Business Banner
  • Link to Twitter and/or Friendfeed
  • Add multiple promotional videos
  • Add a link to a free ebook download to promote your business
  • and more….

I just learned about their new Company Profile pages – which include great information. This is my company page – that took me less than 5 minutes to create.

My page –

If you would like to take a look around, you will find details here –

About Company Profiles

Company Profiles | Ecademy Sponsorship

Companies Page

Company Profiles

Company Profiles are a new service for all Ecademy members which consolidate all your social media everywhere on the Internet, and presents your company expertise, products and services to prospects, customers, suppliers, employees, associates, partners and to the millions of visitors to Ecademy each year.

Why Publish and Advertise a Company Profile?

Leverage Social Media

Increase visibility and save time by linking all your company social media elements (blogs, articles, videos, twitter etc) from top sites such as Facebook, Youtube, Twitter, Linkedin, Friendfeed and Ecademy in one place, with your own company profile web site address

Marketing and PR

Get your company brand noticed with prominent placement in rotation on all Ecademy pages

*Built in search engine optimization (SEO)

Your company will get higher up the Google rankings. *For subscribing members >

More sales leads

With unique call back requests, company profile hits, auto responders

Retain customers

Share news and information about new products and services, innovations, expertise or hot topics

Get found in supplier searches

When others search for solutions to their business needs


  • FREE to create and activate your Company Profile using the quick online form
  • How to Scout Whales on LinkedIn

    Are you one of the many executives who think social media is frivolous, trivial, and unrelated to your business? Think again! In this article, I explain the value of just one of the social media tools to find a personal introduction into a new large account prospect, to locate employees and past employees that you “didn’t know you knew,” and other valuable information about your prospects.

    In The Whale Hunters Process™, once you have completed a Target Filter and created a Whale Chart, it’s time to research those key targeted companies that seem ideal for you. From your research, you create a Scouting Dossier about each potential prospect (download a free dossier form here – The dossier contains information you will need to score each company against the Target Filter criteria to determine which prospects will be best for you.

    An important component of the dossier is a list of contacts–names and titles of people that you need to meet. In a whale-sized public company, you can find the names of key executives in the annual report and SEC documents. But in a very large company, you are not going to meet the CEO. You need to meet some key executives at one corporate location, or in one division, or in one functional area such as marketing, manufacturing, quality control. That information is harder to find. And once you identify key contacts, you need to find an introduction to them.

    LinkedIn, the leading social media tool for building professional connections, allows you to identify and connect with the right people. Here’s how it works for me.

    1. Suppose I am a salesperson for a marketing firm, and I want to introduce my services to wedding retailer David’s Bridal. I log in to LinkedIn and search “companies” for David’s Bridal. More than 500 employees of the company are members of LinkedIn, and one of them, the director of eCommerce, is in what LinkedIn calls “my network.” She is directly connected to a person who is directly connected to me, a person that I actually know very well. I can ask my connection to introduce me to the director of eCommerce at LinkedIn. And from that person, who is likely one of the key people I need to meet, I can find other key people at David’s Bridal.

    2. Now suppose I represent a software development company that introduces its products to manufacturers. On my Whale Chart is a company named Aethercomm. 37 employees of that company are LinkedIn members, one of whom, the director of business development, is in my network. Now I can request an introduction to that person from the person to whom I am connected.

    3. What if I own a print company, and I want to learn how to do business with the National Football League? My LinkedIn search produces more than 500 NFL employees, two of whom are in my network. They are not the right connections for me, however–one is a scout and one is a game official. It’s not likely that they could help me. However, through my network I am “linked,” to five former employees of the NFL. I am not directly connected to these people–rather, in every case, I am connected to someone who is connected to them. It’s a “second-tier” connection. But now I am able to tap my network of immediate connections to request an introduction to someone who could help me navigate the NFL.

    And that’s not all. When I did the company search on the NFL, I also uncovered the names and profiles of people not in my immediate network but whom I needed to identify. One of those is the Vice President of Entertainment Marketing and Promotions. That’s a person who could help me connect with the buyers of print services. When I opened his profile, I discovered that I have a “third tier” connection–nineteen of my direct connections have connections to people who have connections to that VP. Once again, I have a network that can help.

    In all three of my examples, LinkedIn provides much more than the names and connections. I can learn how long people have worked for the company, where they are located, their job title, where they went to school, and the names of their former employers. In many cases they have online recommendations from people they work for and co-workers. Often I can see their picture. On a company search, you will find information about the company itself. Many companies have their own LinkedIn page. Lots of them also provide a link to their Facebook page, where you can learn even more about their employees and their business philosophy. Former employees to whom you are connected can provide very helpful inside information. When you are researching a very large organization–like the NFL–you’ll find links to each of their divisions or locations, and those links will take you to more connections.

    What I haven’t said yet is my most important point: You can’t get any value from LinkedIn unless you become a real part of it. LinkedIn is a powerful research tool for me because I invest time and energy into building my network of relationships within the LinkedIn community:

    –I joined LinkedIn and completed an extensive profile.
    –I use the site’s internal tools to invite people I meet to connect with me on LinkedIn.
    –I receive requests to connect with people and I respond to those requests.
    –I join LinkedIn groups and participate in discussion forms.
    –The Whale Hunters has a company page on LinkedIn, and I build connections there as well.

    As of today I have 559 connections linking me to more than 5 million professionals. 15,000 people within my extended network have joined LinkedIn just in the past three days! Basic membership to LinkedIn is free. I choose to pay a monthly fee for which I get more services– better searches, more introductions, the ability to connect directly with people through “InMail” and so forth. Three levels of premium service are available.

    If you are scouting the whales on your whale chart, LinkedIn is a priceless resource. It will save you time and money and it will extend your reach of contacts exponentially.

    NOTE – Find us as always at For frequent whale hunting tips and comments, please visit my blog, Whale Hunting with Barbara Weaver Smith.

    Whale Hunters Group on Linked IN !  Please join us for news and conversation.

    For more information about The Whale Hunters services, please call Juli Yarnall at 888.355.0270 or email

    I saw this on a friend’s blog and had to share — to take a look at his blog, click here –

    Amazon Sales Rank

    We often get questions about the elusive phenomenon-AMAZON SALES RANK. While the following is not perfect and does not apply to Kindle Editions, “Dog Ear Publishing” put together a fairly accurate table on book sales vs. sales rank. We thank them for their effort.

    “what in the world does my Amazon sales rank number mean?”

    Very roughly, the Amazon sales rank can be taken as a measure of your book’s relative success to now over 6 MILLION other books at Every book that has sold at least a single copy is assigned a rank.
    The Amazon sales rank is a measure of how many books YOUR book sold compared to all the other books on Your rank is yours and yours alone – no two books can share the rank at any one time (books that have sold the same number have additional criteria applied). The period of time over which the sales are measured is varHowever, the ranking is updated hourly.
    Amazon applies some very complex (and apparently top secret) math to maintaining rankings for their top 5,000 books. Sales are measured hourly, daily, and monthly – and rankings are determined by even the amount of time BETWEEN sales. Books in the top 5,000 keep their rankings very consistent – and Amazon enforces some “averaging” of sales to keep your book from jumping up to number one just because you got all your relatives in New Jersey to buy a copy at exactly noon on Tuesday (but, do it if you can…for about 30 minutes you’ll have the most incredible ranking!)

    Changes in your Amazon sales rank is a great measure of the success of your marketing efforts – hopefully a nice bump upwards in rank corresponds to a book promotion or event. These are usually temporary, as it is consistent an concerted effort to move the sales rank significantly. A general rule of thumb (first proposed by Morris Leventhal of FonerBooks) is to note your rank twice a week for four weeks, then divide by 8. This will show your “average” Amazon sales rank. Checking any more than that is really meaningless, since these ranks can change on an hourly basis. You’ll find that titles that sit within the top 5,000 do not usually fluctuate by more than 20% (and Amazon is trying to contain even this level of fluctuation). Titles in the 10-20,000 range may jump or drop by as much 50 or 60%. Titles under the 50,000 mark will swing

    Amazon Sales Rank — the “numbers”

    So – what does all this mean? How MANY books am I selling?
    Rank Weekly Sales
    1,000            90 copies
    10,000           60 copies
    100,000           16 copies
    300,000           12 copies
    500,000           1 copy
    1,000,000         1 copy per month
    Now, this isn’t going to hold true all year long on a unit basis – sale rates change per season – but it will hold in the RELATIONSHIP between sales ranks.
    So, theoretically, sales ranks don’t change without some action having occurred – meaning your rank won’t go up without a sale, and they don’t fall unless some other book has more sales in the past 24 hours (though the numbers get pretty funky in the “under 50,000″ range). Your titles rank will drop if you have no sales, but the rate at which it will drop is dependent upon how consistently strong your sales were BEFORE it stopped selling – sort of… It’s a bit of a bell curve that hits the middle ground most severely – books with long term, strong sales drop slowly, moderate sellers (under 50,000 to about 250,000) drop faster, and weak sellers (500,000 and down) drop positions very slowly. As we said, books ranks are calculated every hour of the day.

    (I just saw this on my Twitter home page and had to share :)

    Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

    I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has some value, especially as a marketing and PR tool.

    Ideas for How to Use Twitter for Marketing & PR

    1. Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers.  But for a CEO, the typical routes to social media can be hard.  Especially if you are a larger or global company.  A CEO typically has little time to write a blog or answer lots of messages and friend requests on Facebook.  I cannot tell you how many CEO blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries.  But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments.  If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool.  Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.
    2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter (see below). And you’ll be surprised how often they decide to follow you as well.  In fact, I have lots of people I consider “famous” in the marketing and PR worlds following me.  In my opinion, this is a way easier way to connect with influential people in the media than calling and emailing them.
    3. Monitor your company / brand on Twitter. A while back we noticed that Guy Kawasaki mentioned Website Grader on Twitter.  Well, of course we had to let him know a bit more about Website Grader and maybe ask if he would also blog about it?  The result was this blog article on Website Grader which drove a good amount of traffic and leads.  (See below for a cool tip on how to easily monitor people talking about your company on Twitter.)
    4. Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.  You know those commercials from Southwest Airlines about that “Ding” application you could download and would then alert you about specials on flights?  Well, Twitter can be used as a kind of free version of that.  Dell and Woot have done just this type of marketing, with a lot of success.
    5. Live updates on events or conferences. If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening (”Just announced, David Meerman Scott book signing in the exhibit hall until 11am”) and more.  It is a great last minute marketing tool.
    6. Promote blog articles, webinars, interesting news and more. Its really easy to post a link to something in Twitter, and I often post links to blog articles on this blog, or other news articles relevant to HubSpot.  A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage.  If you have other content that is appealing to your audience like a free webinar, post links to those too.

    Using Twitter for Marketing & PR – A Step-by-Step Guide

    1. Sign-up and post a profile. Visit Twitter and click on the “Get Started – Join” button in the middle.  The rest is simple enough that I think you can figure it out without my help.
    2. Write some updates. The beauty of Twitter is that the 140 character limit is the great equalizer – I am about as good of a writer as Shakespeare on Twitter.  Post a link to a news article you liked with a one line comment, mention an interesting thought you had, or tell everyone what you are cooking for dinner.  Just write something.
    3. Make friends. Making friends on Twitter is pretty easy.  Just surf around the web on your favorite blogs, people’s Facebook profiles etc, and when you see a Twitter box that tells you what they are doing click on it.  That will bring you to their profile and then you just click on the “Follow” button on the top left and you are now following them.  Most of the time they will then follow you back, and the audience for your 140 character insights will have grown by one person.  You can get started by following me: Jim Grygar on Twitter. You can also click on the people that other people are following to find more people to follow.
    4. How to post URLs. Twitter is based on 140 character updates.  If you have a really long URL, that doesn’t leave much room for  Most people on Twitter use to take a long URL and make it short.  Give it a shot if you have a long URL that you want to market on Twitter.
    5. Monitor conversations about your company. Even if you don’t join Twitter yourself you can monitor what people are saying about any person, company or brand.  This is quite useful from a marketing and PR standpoint.  Twitter has a search engine that lets you do just this.  For instance, here is a list of everyone who is talking about HubSpot on Twitter.  You can subscribe to these searches by RSS to keep yourself updated.  Another tip is that you can “follow” all the people you find talking about your company (just click on their username to go to their profile).  If they are talking about your company, they would probably be pretty happy that someone from the company wants to follow them.
    6. How to “chat”. Using the @ symbol before someone’s Twitter username is how people have “conversations” in Twitter.  This makes their username a link to their profile so other people can follow the conversation (sort of).  For example if you wrote “@jimgrygar thanks for the cool blog article about Twitter today” that would be a way of telling me you liked this article. Try it out.  It’s not IM (instant messaging), but it is sort of like a publicly broadcast IM service.

    Originally posted at –

    Saw this awesome article and had to share —

    I’ve been finding so many Twitter tools, I want to pass them along that it’s hard to keep track of them all. The Twitter tools I want to keep track of are those that monitor, measure, and analyze Twitterer’s and their traffic. I figured I’d compile them here for your benefit.

    1. Twitter Search – This, obviously, is Twitter’s own search function. You can subscribe to a search via RSS.
    2. TweetBeep – TweetBeep is a “Google Alerts” for Twitter
    3. Tweetscan – Schedule Twitter searches to be sent to your email.
    4. Twist – Like Google Trends for Twitter
    5. TwitScoop – TwitScoop is a real-time tag cloud of Twitter buzz that also allows you to create graphs based on keyword tracking.
    6. MicroBlogBuzz – MicroBlogBuzz tracks the most popular links shared on microblogging services, including Twitter, Jaiku and Identica
    7. Twit(url)y – Tracks popular links and displays them in Digg-like fashion.
    8. – Hashtags tracks the most popular Twitter posts that include a #hashtag. You can subscribe to an individual hashtag using RSS.
    9. Twemes – Tracks Twitter memes.
    10. TweetGrid – TweetGrid creates a Twitter search dashboard that updates in real time.
    11. monitter – monittor is a real-time keyword-based monitoring service that lets you watch three columns of keyword streams side-by-side. You can subscribe to them using RSS.
    12. ReTweetist – Tracks the most popular retweets.
    13. – Real-time tweets from and/or about Minneapolis.
    14. Qwitter – Qwitter notifies you when someone unfollows you.
    15. Spy – Spy tracks real-time keyword mentions in Twitter, FriendFeed, Flickr, Blog Comments, Yahoo News, Blogs and Google Reader and allows you to subscribe via RSS.
    16. TweetWheel – Finds out which of your Twitter friends know each other.
    17. Twitter Charts – Twitter Charts gives you a visualization of when a particular Twitter user is most active. This is an excellent tool to determine the most opportune time to engage a given person.
    18. twInfluence – Ranks Twitter users’ influence.
    19. TwitterGrader – Grades a given Twitter user according to influence. Includes power users by geographic location; suggests who to follow and allows you to check if someone is following you.
    20. TwitterSheep – Creates a tag cloud of all the words in the bios of a given Twitter user’s followers.
    21. TwitterCounter – Provides stats on a given Twitter user and lets you compare that user to two others.
    22. Twellow – Twellow is a Twitter directory.
    23. TweetBoards – Compare Twitter users side-by-side.
    24. TweetStats – Gives you Twitter statistics about a given user.
    25. TwitterMeter – Twitter Meter allows you to enter a word to graph its use on Twitter’s public feed.
    26. TwitterLocal – Twitter Local is a desktop app that finds Twitter users within a fixed radius of a city or zip code.
    27. Twitter Analyzer – The best Twitter analytics tool I have found to date. Offers a ton of statistics.
    28. Mr. Tweet – A recommendation engine that also provides statistics on your Twitter usage.
    29. Localtweeps – Find Tweeps near you.
    30. Retail Twitter Aggregator – Aggregates the Twitter feeds of a handful of bricks & mortar retailers.
    31. retweetradar – Tag clouds and trends of retweets.
    32. Twubs – Find hashtags.
    33. What The Trend? – Find hashtags that are rising in popularity.
    34. Tagalus – A hashtag dictionary.
    35. Twitclicks – Shortens URLs and tracks clicks.
    36. – Shortens URLs, counts clicks, shows who else shortened a URL and provides metadata about that URL from across the Web.
    37. Tweetburner – Shortens URLs and tracks clicks on Twitter & FriendFeed.
    38. Twittervision – Real-time geographic posts to Twitter.
    39. TweetChannel – Create Twitter channels.
    40. Twitterfall – Real-time monitoring.
    41. Twendz – Real-time Twitter search engine coupled with related keywords & word clouds.
    42. Tweetzi – Advanced Twitter search engine.
    43. Twistory – Pumps your Twitter feed into a calendar application so you can visualize your Tweeting history.
    44. Twitlinks – Tracks most popular tech links from most popular tech Twitterers.
    45. Twitturls – Tracks popular links.
    46. OneRiot – Twitter search engine.
    47. twopopular – Tracks hashtags and keywors in real time or by time intervals.
    48. Tweet Volume – See how often words and phrases are mentioned on Twitter.
    49. TweetEffect – Find out which tweets gained and which tweets lost you followers.
    50. Tweetmeme – Tweetmeme tracks the most popular links on twitter every 5 minutes, categorized by types of content: Blogs, images, video or audio.
    51. Tinker – Aggregates Twitter conversations around topics.
    52. Splitweet – Multi account manager & brand monitor.
    53. Tweetizen – Lets you categorize your followers and then follow only that feed.
    54. Who Should I Follow? – Find new Twitter friends.
    55. – Find Twitterers you follow that don’t follow you back.
    56. Twitter Friends – Compare your tweeting behavior with other.
    57. Who Follows Who? – Find out the common Twitterers up to five Twitter users have in common.
    58. Socialoomph – Let’s you schedule Tweets and vet followers.
    59. CoTweet – Let’s multiple people manage a single Twitter account in a rational fashion.
    60. TweetDeck – An Adobe Air desktop application for Twitter. I actually use this. It should’ve been on the original list.
    twopopular – Tracks hashtags and keywors in real time or by time intervals.

    I searched long and hard for a very specific Twitter tool. There are an unlimited number of Twitter gadgets – but I wanted one that I could go to ANY web page – click one button – and create a tweet about it. I wanted this “magic” button to pull the page title, shorten the link and provide a short description. There were many tools and gadgets that did similar things, but none did that for absolutely any page.

    Then I found it —

    I discovered Twit It. Sounds innocent enough – but its wonderful. I will say up front that I’ve had to “re-install” it several times, but that takes about 2 minutes.

    This is the link for this awesome tool –

    This is the explanation that I included in Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing. Twit It is one of over 1200 resource links that I share in this book — you should check it out :)

    Here are the instructions to install Twit It -

    Twitter has become the place to check out what our friends, competitors and other are doing and what they are interested in. It’s very easy to add content to your Twitter micro blog by using a bookmarklet. I admit it took me ages to find this tool, but it was worth the effort. There are links to all kinds of tools, but I wanted one that would let me submit a link in a click. There is an article about bookmarklets at Scroll about half way down the page and you will see “Twit It”. Place your cursor on this hyperlink, then drag and drop onto your navigational bar. Next time you want to mark a page, open the page, click on “Twit It” and “submit” and you’re done.

    To get more details about Book Promo 201 -

    Book Promo 201 –

    Book Promo 201 Reviews –