Archive for the ‘trade show promotion’ Category

Craft shows can be a useful means of promotion for your books. However, they can be very expensive. One way to save money is to register early. Many shows have online promotional sites which allow you to register early, usually at a savings. Some shows sell out early, so contact them months in advance and [...]

Authors who sell books at craft shows need to maximize the promotional opportunity. They need to be congenial, perky and alert. Many people will pass your booth and you only have moments to catch their attention. If it is a large show, they probably won’t walk past your booth again, so be alert. To be [...]

Craft shows can be a great way for authors to showcase your books. Promoting books at craft shows offer the following benefits. Generate Book SalesFirst and foremost, craft shows offer great opportunity to promote your books. Why not make sales on the craft show floor? You could also meet book store owners or other business [...]